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Supercell #MyBrawlSuper
Reaching new audiences with TikTok’s most viral hashtag challenge
We launched a mobile game challenge on TikTok that engages users and highlights elements from Brawl Stars. This became the most viral hashtag challenge in TikTok history, reaching 65 billion views and generating 7 million user-created videos.
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Brawl Stars characters have unique “super” abilities activated by a “super button.” We aimed to create a hashtag challenge where TikTok users could showcase their own "super powers," like balancing a spoon, doing vertical pushups, or even burping the alphabet, using a similar concept.
2 Million User Generated Videos
65 Billion Overall Views
We designed a fun branded effect that transformed users, mimicking the super button from the game. We selected a special music theme to enhance the challenge and partnered with popular creators to kick it off.
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