top of page
BMW X3 Launch:
Wonder Dad
Touching the hearts of your audience
As sporty as BMW cars are, the brand also wants to appeal to parents who need more than just “driving pleasure”. So for the launch of new X3, we made a short film that targets those young parents and announced it on Father’s Day.
WONDER DAD - The Trailer
WONDER DAD - The Film (14 minutes)
We wanted to make something that can resonate with our target audience on an emotional level and recognize their struggle of balancing both professional and family responsibilities through the imaginative eyes of a kid. We dedicated the film “to those, whose superpower is to always be there for us”.
The short version of the trailer served as a launch TV spot for the new BMW X3, as the longer format was shown at the launch event and was broadcast on all online channels in China.
bottom of page