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Hello!
© FanTheory, Inc.– All rights reserved
© FanTheory, Inc.– All rights reserved
FanTheory is a
creative workshop dedicated to
creating
brand dialogue
and building
fandoms.
FanTheory is a creative workshop dedicated to
creating brand dialogue and building fandoms.
™
™


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The Who
We are a team of A-list professionals from the world's top advertising, gaming and tech companies who've joined forces to build a new kind of creative company.
We are a team of A-list professionals from
the world's top
advertising, gaming
and tech companies
who've joined forces to build a new kind of
creative company.
The Who


We started FanTheory for one reason: to unlock business results by unleashing the power
of fandom through world-class
creative solutions.
The Why
The Why
We started FanTheory
for one reason: to unlock business results
by unleashing the power
of fandom through
world-class
creative solutions.

We believe in
Play-First Marketing
TM
Our “Play-First” approach takes every communication as an opportunity to create meaningful engagement and foster brand dialogue with the audience.
The How
The How
FanTheory


FanTheory sits at the intersection of creativity and community. It’s where cutting edge ideas that inspire and captivate meet audiences who engage and amplify those ideas.
FanTheory sits at the intersection of creativity and community.
It’s where cutting edge ideas that inspire and captivate meet audiences who engage and amplify those ideas.
TM
+ Social & Digital Activations
+ Launch Campaigns
+ Innovative Storytelling
+ Film & Animation
+ Gamification & Interactive
+ Online & Real Life Stunts
+ Experiential
+ Innovative OOH
+ Strategy
+ Brand Positioning
+ Naming
+ Visual Identity Design
+ Lore Development
The What (We Do)


We grow fanbases by connecting gaming and real life brands through smart creative.
Brands we've played with
in the past:


Brands we've played with in the past:


FanTheory, Inc. @2024 California


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